Category: Better Business

Be a Superhero not a Villain

What If Watching Me Had No Commercial Value?

Most organisations don’t set out to create surveillance systems. They set out to understand customers. What do people want? What are they interested in? What will they buy? What will make them stay? What will bring them back? Individually, each question sounds perfectly reasonable. But collectively they create something much larger. An economic incentive to…
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October 20, 2026 0

What If Knowing Less About Me Was Better for Business?

For decades, digital business has been moving in one direction. Know more about the customer. Collect more data. Build richer profiles. Observe more behaviour. Use that knowledge to predict what people might do next. The assumption is straightforward: The more an organisation knows about me, the more valuable I become. But there is another side…
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October 18, 2026 0