Tag: Behavioural Profiling

Be a Superhero not a Villain

What Happens When Data Stops Being Strategic Power

What Happens When Data Stops Being Strategic Power?

For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves prediction. Prediction supports better decisions. And whoever possesses the most information is assumed to possess an advantage. That logic has helped shape businesses, public services, regulation and national digital strategies. But there is another side…
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October 25, 2026 0
What If My Customer’s Behaviour Wasn’t Part of My Business Model

What If My Customer’s Behaviour Wasn’t Part of My Business Model

For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But the interaction also creates information. What they looked at. What they ignored. What they bought before. How often they return. What might interest them next. Gradually, the behaviour surrounding the transaction becomes valuable in its…
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October 24, 2026 0