Technology does more than enable transactions. Over time, it shapes expectations. What we consider normal. What we believe we must disclose. How much observation we tolerate. How much control we expect to retain. And increasingly, how comfortable we have become with digital systems learning from our behaviour. Volume V asks a fundamentally human question: What…
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Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most of us accept this as a normal part of digital life. But why? Why should every interaction generate a permanent trail? Why should organisations be expected to collect it? And why should customers accept the…
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Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer knows. My airline knows. Government departments know. Countless websites know. The obvious question is: Why is my identity stored in so many places? For decades we have accepted a simple assumption. If an organisation needs…
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Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You join a loyalty programme. You visit a website. Each interaction comes with an invisible transaction. Your information in exchange for a service. Most of us have become so accustomed to this arrangement that we rarely…
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When I started designing All Me in 2023, I believed the primary problem I was trying to solve was privacy. At the time, my focus was on creating a safer digital environment for people. The concerns were familiar ones: surveillance-based business models, identity exposure, behavioural profiling, algorithmic manipulation and the growing imbalance between platforms and…
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