Who are you online? It sounds like a simple question. But the answer depends on where the question is being asked. To your bank, you are a customer. To your employer, you are an employee or contractor. To a retailer, you are a shopper. To your family, you are a relative. To friends, you are…
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Technology does more than enable transactions. Over time, it shapes expectations. What we consider normal. What we believe we must disclose. How much observation we tolerate. How much control we expect to retain. And increasingly, how comfortable we have become with digital systems learning from our behaviour. Volume V asks a fundamentally human question: What…
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Much of the digital economy has been built around a powerful assumption: Understanding people’s behaviour creates economic value. Observe more. Measure more. Learn more. Predict more. Personalise more. Influence more. Over time, information about human behaviour has itself become commercially valuable. Volume IV asks a fundamentally different question: What would digital business look like if…
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