Every organisation makes promises. We will protect your data. We will respect your privacy. We will only use your information for the purposes described. We will not share it without permission. We invest heavily in policies, governance, compliance and security to make those promises credible. And then we ask people to trust us. But there…
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We leave information behind almost everywhere we go online. Not necessarily because we deliberately provide it, but because our interactions themselves create information. When we connected. Where we connected from. What we interacted with. How often we returned. What happened before and afterwards. Individually these fragments can appear insignificant. Together, they can say a great…
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Think about how many organisations you interact with every day. Your bank. Your mobile provider. Your supermarket. Your streaming service. Your airline. Your social platforms. In the physical world, receiving a service does not always require the provider to understand everything about you. Yet digitally, visibility has become almost synonymous with service. We track interactions.…
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Think about the last time you tried a new digital service. Before you had experienced its value, you were probably asked for something. Your name. Your email address. Your date of birth. Perhaps your location, telephone number or payment details. Then came the terms and conditions, privacy notice, cookie choices and permissions. All before the…
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Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary for security, compliance, operations and customer service. But what if we’ve mistaken visibility for necessity? For decades, digital systems have been designed on the assumption that providers must observe users in order to deliver services.…
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