Tag: privacy preserving commerce

Be a Superhero not a Villain

Creating Value Without Exploiting Behaviour

Creating Value Without Exploiting Behaviour

Much of the digital economy has been built around a powerful assumption: Understanding people’s behaviour creates economic value. Observe more. Measure more. Learn more. Predict more. Personalise more. Influence more. Over time, information about human behaviour has itself become commercially valuable. Volume IV asks a fundamentally different question: What would digital business look like if…
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October 25, 2026 0

The Vision Building a Third-Party Ecosystem on ICCA

Most digital platforms think about ecosystems in terms of access. They provide APIs, developer accounts, application marketplaces and integration frameworks. Third parties are invited inside the platform and are progressively granted access to users, identities, data and behavioural information. All me takes a fundamentally different position. If All me is considered not simply as an…
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October 16, 2026 0
ICCA a New Architecture for Privacy in Digital Commerce

ICCA: A New Architecture for Privacy in Digital Commerce

ICCA: A New Architecture for Privacy in Digital Commerce Digital commerce has reached a turning point. For more than two decades, online transactions have relied on identity as their foundation. Every purchase, delivery and support interaction has been tied to names, addresses, accounts and behavioural profiles. This model has created convenience, but it has also…
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August 6, 2026 0

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