Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most of us accept this as a normal part of digital life. But why? Why should every interaction generate a permanent trail? Why should organisations be expected to collect it? And why should customers accept the…
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Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer knows. My airline knows. Government departments know. Countless websites know. The obvious question is: Why is my identity stored in so many places? For decades we have accepted a simple assumption. If an organisation needs…
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Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You join a loyalty programme. You visit a website. Each interaction comes with an invisible transaction. Your information in exchange for a service. Most of us have become so accustomed to this arrangement that we rarely…
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