The End of Interfaces, Identity and Advertising

Situational Awareness Commerce

Digital commerce is about to undergo its most profound shift since the invention of the web. For thirty years, we have accepted a GUI?centric world: websites, apps, checkout flows, identity accounts, behavioural tracking, and advertising?driven persuasion. These structures were never inevitable they were inherited. Karl A L Smith paper, Situational Awareness Commerce: A Post?GUI Model…
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August 11, 2026 0